Each barrel will be signed by Master Distiller Chris Fletcher and customized with laser engraving.Those who wish to enter the bidding can do so at Jack Daniel’s website. To raise money for Jack Daniel’s “ Operation Ride Home” program, a collaboration with Armed Services YMCA, the top barrel on each “tree” will be auctioned off (no whiskey included with barrel sales), starting at $500.
The company set up 11 “trees” made of whiskey barrels in various cities around the country: Lynchburg, Tennessee Nashville, Tennessee Miami, Florida Tampa, Florida Washington, DC Cleveland, Ohio Detroit, Michigan Milwaukee, Wisconsin Los Angeles, California Anaheim, California and Las Vegas, Nevada. Jack Daniel’s annual online “barrel tree” auction is now live, raising money to help junior-enlisted service members and their families travel home for the holidays while spreading holiday cheer. The Jack Daniel’s barrel tree in Lynchburg, Tennessee, is pictured.
